Modern, pragmatic consulting for emerging CPG brands.
On-demand help with brand positioning, retail strategy, decks that win buyer meetings, and analytics that actually inform decisions. Ad-hoc projects—no bloated retainers. Plus: access to ShelfKey, our lightweight self-serve toolkit for pricing, decks, and data sanity checks.
Decks that Convert
Category reviews, sell-in & investor-ready breakdowns.
Actionable Analytics
Excel & Power BI builds your team can actually use.
GTM that Scales
Pragmatic playbooks: pricing, promo & distribution.
Core Services
Choose the modules you need—mix & match. Deliverables are crisp, owned by you, and shipped fast.
Brand Strategy Sprint
Clarify audience, pillars, and competitive edge in 1–2 weeks. Outputs: positioning doc, messaging guide, and ready-to-use copy.
GTM & Buyer Materials
Sell-in decks, category reviews, and store-level strategies. Built to win meetings and unlock distribution.
Excel / Power BI Builds
Lean dashboards and templates (pricing, trade, velocity, ACV). We also clean gnarly spreadsheets so your team can move.
Pricing & Trade Architecture
Price pack architecture, promo guardrails, and contribution modeling so growth doesn’t erode margin.
Ops & Sales Enablement
Lightweight pipelines, templates, and SOPs that help founders and small teams sell more with less chaos.
CPG Agent Add-Ons
Optional AI helpers for ideation and draft analysis. Keep IP private; no black-box magic, just leverage where it helps.
Self-serve CPG tools for founders and lean teams
ShelfKey is our companion toolkit: generate clean sell-in decks, sanity-check pricing & promo math, and turn messy spreadsheets into decision-ready views. Use it solo or alongside a LiftCPG project.
- Deck builder & copy helpers for sell-in and reviews
- Pricing & trade guardrail calculators
- Quick-read charts (velocity, ACV) from your CSV/XLSX
Project clients receive 6 months of ShelfKey Pro included.
Logo, hero claims, proof points, and top-line category story.
MSRP, promoted price floors, and contribution snapshots.
Velocity & ACV views to guide the conversation.
Engagements without the bloat
Ad-hoc projects up to 3 months. Clear deliverables. No LSAs. Most work completes in 1–4 weeks.
- Mix-and-match modules (see Services)
- Weekly async updates + review calls
- All source files yours (Figma, PPTX, XLSX, PBIX)
- Optional: pair with ShelfKey to move faster between reviews
Simple, stage-aware quotes
We don’t post pricing because context matters. Early-stage needs are different from $10M+ scale problems.
- Transparent fixed-fee or milestone-based projects
- Stage-aware scoping for emerging brands
- If we can’t deliver ROI, we won’t take the project
How We Work
15–20 minutes to confirm goals, constraints, and timeline.
You’ll get a 1-page SOW with deliverables, dates, and price.
We ship iteratively. You see drafts early—no big-reveal surprises.
Source files + quick Loom walkthroughs so your team can run.
Why LiftCPG
Built by a CPG Category & Insights lead who’s spent years inside the chaos—Excel, Power BI, brokerage decks, and real sell-in conversations. Expect founder-level urgency, clean deliverables, and zero agency fluff.
Light Case Notes
- Overhauled sell-in deck → secured second meeting with national natural chain.
- Built pricing model → identified 8% margin leakage from promo cadence.
- Refreshed category story → clarified pillars for functional beverage launch.
Full case studies available on request.
Let’s unlock your next lift.
Send a quick note with your goal and timeline. We’ll reply within 1 business day.